About Us

about
WELCOME TO HROC

About Us

HROC is a professionally managed Private Limited Company engaged into Marketing and Distribution of Specialty Industrial Raw Materials pertaining to Plastics, Coatings & Adhesives, Construction Chemicals, Rubber & Tire, Textiles, Home Care & Personal Care and Allied Industries since the past 2 decades.

We serve customers Pan-India through our technically qualified business managers and market focused regional sales force. We believe in superior customer service by providing accurate Technical and Commercial Acumen, Marketing Capabilities and Seamless Logistics through our Regional Warehouses, thereby adding value by being more competitive and more professional in our approach.

Our Mission

To service the growing needs of our customers in segments we cater to, by providing relevant and quality specialty products and efficient services with the objective of forging long-term relationships.

Our Vision

To become the leading Chemical Solutions Provider by adding value to our Customers’ every need

why choose us

Ready to Bring Bigger, Better, Faster And Stronger
Projects Than Ever Before!!

20+ year
experience

professional
team

Safety is top priority

large scale
deployment

Company Profile

Our passion to excel and the quest for maximizing customer satisfaction, has been our driving force in search of new areas of growth and excellence. We aim to leverage the best in product quality to provide innovative and cost saving products to the industries we serve. We offer specialty chemical raw materials across applications under 6 Strategic Business Units comprising of:
  1. Carbon Black (Specialty, Conductive & Rubber)
  2. Precipitated ATH
  3. PET, Modified PET & PET- G
  4. ABS
  5. PC-ABS & Alloys
  6. ASA Compounds
  7. Calcined Alumina
  8. Plastomers (POP) & Elastomers (POE)
  9. Metallocene PE
  10. Impact Modifiers for Engineering Plastics, UPVC, PLA and Structural Adhesives
  11. PMMA
  12. High Performance Polyamides PA12
  13. Non - Halogenated FRs
  14. Organo Silanes
  15. PCT
  1. Alkylphenolic Tackifier
  2. Hydrocarbon Resins
  3. Sulfur Silane
  4. Steel Adhesion Promoter (LPBD)
  5. Pure Monomeric Resin (PMR)
  6. Homogenisor
  1. Specialty & Conductive Carbon Black
  2. Silane Coupling Agents
  3. Hydrocarbon Resins (C5,C9,Hydrogenated)
  4. Polyamide (Nylon) 12 Powders
  5. Hyper Dispersants/Coating Additives
  6. Thermoplastic Polyurethane (TPU)
  7. Adhesion Promoters
  8. Rheological Modifiers
  9. Phosphate Esters (Emulsifiers)
  10. Anti-Corrosive Additives
  11. Defoamers & Water Repellants
  12. Gum Rosin
  13. Ethyl Silicate
  14. Fluoro Surfactants and Wetting & Dispersing Agents
  15. Liquid Poly Butadiene Rubber
  16. Viscosity Stabiliser
  17. Pure Monomeric Resin (PMR)
  1. Concrete Curing (E5 Internal Cure for Curing of Concrete)
  2. LFA-Replace Fly Ash
  3. Organo Silane
  4. Emulsifiers
  5. Wetting Agents
  6. Defoamers
  7. PCE-Polycarboxylic Ether
  8. Grinding Aids
  1. Carbon Black
  2. Silane
  3. Emulsifiers
  4. Wetting Agents
  5. Defoamers
  6. PCT
  7. Para-Aramid Fibre
  8. Polyester Yarn
  9. Spandex Yarn
  1. Lauryl Glucoside
  2. Coco Glucoside
  3. Decyl Glucoside
  4. Capryl Glucoside
  5. Glyceryl Rosinate
  6. Triethylene Glycol Rosinate
  7. Ethylene Glycol Mono Butyl Ether ( Butyl Glycol)
  8. Cocodiethanol Amide (CDEA)
  9. Cyclopentasiloxane
  10. Dipropylene Glycol
  11. Bergamot Oil
  12. Bioloop Surfactant
  13. Organo Clays
  14. Ethylene Oxide / Propylene Oxide Block Polymeric Surfactants
  15. Dipropylene Glycol Mono Methyl Ether (DPM)
  16. Diethylene Glycol Mono Butyl Ether
  1. Emlusifiable Concentrates - Anionics
  2. Emulsifiable Concentrates - Nonionics
  3. Emulsifiable Concentrates - Balanced Pair
  4. Stabilisers for Emulsifiable Concentrates.
  5. Suspension Concentrates.
  6. Dispersing Agents.
  7.  Wetting Agents.
  8.  Activity Optimisers - Adjuvants.
  9. Compatibility Agents.
  10. 10.Microemulsions.
  11. Co-solvent.

Kaizen & Kemistry Philosophy

We at HROC follow the philosophy of continuous learning and evolving in working practices and self- efficiency in the areas of technical expertise, marketing capabilities & trade intelligence together with commercial acumen, which compliments the requirement of the Indian Chemical industry thereby driving value to the customers by providing quality products & services.

“Kaizen philosophy” – gives us the commitment to perform and excel through continuous improvement
&
“Kemistry focus” – where we thrive to provide solutions for the Chemical Industry

With this principle of continuous introspection of one’s performance, it keeps us ready for any business challenges and helps us innovate our business strategies to grow and attain perfection.

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Team of Experts

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Branches

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Areas of Expertise

Our Values​

Our Values are the DNA of our business, which helps us achieve our VISION.

It is of critical importance to realize that these values and strategies are well enforced and enunciated and their implementation into HROC corporate culture confirms success.

Pro-Activeness

Function as a link between Raw Material Manufacturers and End-Users

Persuasiveness

Sustainability by Continuous Improvement

Commitment to Customer

Perseverance

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